Research & Discovery
Application Flow & Design
Your users, delighted
At Improving, we understand that creating a great user experience is essential to the success of any digital product or service. Whether you're designing a website, mobile app, or software product, your users' experience is key to ensuring that they stay engaged and keep coming back. That's why we're committed to providing you with the tools and knowledge you need to create outstanding user experiences that stand out from the crowd.
Our team of experienced designers, researchers, and industry experts are passionate about user experience and are dedicated to helping you succeed. Whether you're a seasoned UX professional looking to stay up-to-date with the latest trends and techniques, or a business owner looking to create a user-friendly digital product, we've got you covered.
Exceptional experiences leverage design thinking and forward-looking strategies. We understand, empathize, and help your team define project goals via collaborative sessions with key stakeholders.
User and business objectives aligned.
- User & Product Research
- Analytics Synthesis and Readout
- Persona Definition
- Customer Journey Maps
- Application Flow / Information Architecture
- User & Product Testing
- Wireframes, Hi Fidelity mock ups, and Prototyping
Discovery & Research
Early design exploration activities
- User Research
- Competitive Analysis
- User & Stakeholder Interviews
- Hueristic Reviews (existing apps)
- Persona Definition
- Journey Mapping
- Workshop Facilitation
Interaction Design & Workflows
We collaborate with you to formulate the best structure, information architecture, and user journeys for your site or application.
Based on earlier discovery sessions, we start to understand your users and work together to begin crafting an exceptional experience.
Interface design involves a range of elements, including layout, typography, color, icons, images, and animations. The designer's job is to create a visually appealing and functional interface that guides the user through the product or service, presenting information and options in a clear and logical manner.
Prototypes & Final Polish
We work with you to translate ideas and concepts into visual designs, walking through step by step, how your users will interact with the product.
Starting from crude sketches and wireframes, working toward the final high-fidelity expectations of the application so you know exactly how your product will appear and behave.
These exercises and demonstrations are instrumental in finding alignment and having expectations set on final look and feel.
Having design ready before development consumes the stories is a velocity increase to the project timeline, and additionally aims to protect the team from technical debt.